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Efecto del coste percibido, la calidad de servicio y la satisfacción sobre las intenciones futuras del espectador/Effect of Perceived Cost, Service Quality and Satisfaction on Future Intentions of Spectators

  • CALABUIG MORENO, FERRAN

    ()

    (Departamento de Educación Física y Deportiva, UNIVERSIDAD DE VALENCIA, ESPAÑA.)

  • CRESPO HERVÁS, JOSEP

    ()

    (Departamento de Educación Física y Deportiva, UNIVERSIDAD DE VALENCIA, ESPAÑA.)

  • MUNDINA GÓMEZ, JAVIER

    ()

    (Departamento de Educación Física y Deportiva, UNIVERSIDAD DE VALENCIA, ESPAÑA.)

Recientemente se ha introducido el estudio del valor como una variable que interviene en la formación de la satisfacción y las intenciones de recompra. Este trabajo analiza la calidad percibida, el valor coste percibido, la satisfacción y las intenciones futuras de los espectadores de un gran evento deportivo. Mediante modelos de ecuaciones estructurales se encuentra que hay un fuerte efecto del valor coste sobre la satisfacción. Además, se observa que el valor es la variable que mayor peso tienen en la predicción de las intenciones futuras de los espectadores. Recently the study of perceived value has been introduced as a variable that has a strong influence in the development of satisfaction and the repurchase intention. This work provides an analysis of the perceived quality, value, satisfaction and future intentions of spectators in a mega sports event. Trough structural equa¬tions modeling results indicate a strong effect of cost value on satisfaction. It is further noted that cost value is the variable that has more weight in predicting the future intentions of spectators.

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Article provided by Estudios de Economía Aplicada in its journal Estudios de Economía Aplicada.

Volume (Year): 30 (2012)
Issue (Month): (Agosto)
Pages: 619-636

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Handle: RePEc:lrk:eeaart:30_2_12
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  1. Clemes, Michael D. & Brush, Gregory J. & Collins, Mark J., 2011. "Analysing the professional sport experience: A hierarchical approach," Sport Management Review, Elsevier, vol. 14(4), pages 370-388.
  2. Greenwell, T. Christopher & Fink, Janet S. & Pastore, Donna L., 2002. "Assessing the Influence of the Physical Sports Facility on Customer Satisfaction within the Context of the Service Experience," Sport Management Review, Elsevier, vol. 5(2), pages 129-148, November.
  3. Hightower, Roscoe Jr & Brady, Michael K. & Baker, Thomas L., 2002. "Investigating the role of the physical environment in hedonic service consumption: an exploratory study of sporting events," Journal of Business Research, Elsevier, vol. 55(9), pages 697-707, September.
  4. Kelley, Scott W. & Turley, L. W., 2001. "Consumer perceptions of service quality attributes at sporting events," Journal of Business Research, Elsevier, vol. 54(2), pages 161-166, November.
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