Marketing con causa. Evidencias prácticas desde la perspectiva del consumidor
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KeywordsMarketing con Causa; Comportamiento del Consumidor; Responsabilidad Social Corporativa; Empresas; Organizaciones No Lucrativas;
- L8 - Industrial Organization - - Industry Studies: Services
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- J14 - Labor and Demographic Economics - - Demographic Economics - - - Economics of the Elderly; Economics of the Handicapped; Non-Labor Market Discrimination
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