Report NEP-MKT-2014-05-04This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.
The following items were announced in this report:
- Item repec:nip:nipewp:08/2014 is not listed on IDEAS anymore
- Tristan Klocke & Joana César Machado, 2014. "Branding as a reflection of culture - An analysis of brand consumption patterns in China," Working Papers de Gestão (Management Working Papers) 01, Católica Porto Business School, Universidade Católica Portuguesa.
- Takayuki Mizuno & Tsutomu Watanabe, 2013. "Why are product prices in online markets not converging?," CIGS Working Paper Series 13-001E, The Canon Institute for Global Studies.
- Stock, Ruth & Reiferscheid, Ines, 2014. "Who Should be in Power to Encourage Product Program Innovativeness, R&D or Marketing?," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 65205, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
- MÂª de las Mercedes GalÃ¡n Ladero & Clementina Galera Casquet, 2014. "Marketing con causa. Evidencias prÃ¡cticas desde la perspectiva del consumidor," DOCFRADIS Working Papers 1401, Catedra FundaciÃ³n RamÃ³n Areces de DistribuciÃ³n Comercial, revised Apr 2014.
- Thunström, Linda & Nordström, Jonas, 2014. "The Importance of Taste for Food Demand and the Experienced Taste Effect of Healthy Labels – An Experiment on Potato Chips and Bread," Working Papers 2014:13, Lund University, Department of Economics.
- Sher, Hassan, 2013. "Collection and marketing of high value medicinal and aromatic plants from district Swat, Pakistan:," PSSP working papers 11, International Food Policy Research Institute (IFPRI).
- Rebeca Cordero GutiÃ©rrez & Libia Santos Requejo, 2014. "La confianza y la actitud hacia la red social como determinantes de la intenciÃ³n de aceptar herramientas de marketing. Diferencias segÃºn intensidad de uso de la red," DOCFRADIS Working Papers 1403, Catedra FundaciÃ³n RamÃ³n Areces de DistribuciÃ³n Comercial, revised Apr 2014.