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Tourism Marketing: A Service Marketing perspective

Author

Listed:
  • Kannan, Srinivasan

Abstract

Tourism is a service sector which earns a substantial foreign exchange to developing countries. In India, Kerala is one of the important destination for the international tourists with its unique nature beauty with backwaters, mountains and beaches. To make the tourism a great success one has to take advantage of the modern technology to full extent. Present paper is an attempt to market tourism by adapting the service marketing approach for achieving great success.

Suggested Citation

  • Kannan, Srinivasan, 2009. "Tourism Marketing: A Service Marketing perspective," MPRA Paper 14031, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:14031
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    File URL: https://mpra.ub.uni-muenchen.de/14031/1/MPRA_paper_14031.pdf
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    More about this item

    Keywords

    Tourism; Service Marketing; 8 Ps; Marketing Mix;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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