Tourism Marketing: A Service Marketing perspective
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KeywordsTourism; Service Marketing; 8 Ps; Marketing Mix;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2009-03-22 (All new papers)
- NEP-CWA-2009-03-22 (Central & Western Asia)
- NEP-TUR-2009-03-22 (Tourism Economics)
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