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Tourism Marketing: A Service Marketing perspective

Author

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  • Kannan, Srinivasan

Abstract

Tourism is a service sector which earns a substantial foreign exchange to developing countries. In India, Kerala is one of the important destination for the international tourists with its unique nature beauty with backwaters, mountains and beaches. To make the tourism a great success one has to take advantage of the modern technology to full extent. Present paper is an attempt to market tourism by adapting the service marketing approach for achieving great success.

Suggested Citation

  • Kannan, Srinivasan, 2009. "Tourism Marketing: A Service Marketing perspective," MPRA Paper 14031, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:14031
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    File URL: https://mpra.ub.uni-muenchen.de/14031/1/MPRA_paper_14031.pdf
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    Citations

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    Cited by:

    1. Kassegn Berhanu Melese & Temesgen Heiyo Belda, 2021. "Determinants of Tourism Product Development in Southeast Ethiopia: Marketing Perspectives," Sustainability, MDPI, vol. 13(23), pages 1-21, November.
    2. Goutam Saha & Benazir Ishaque, 2022. "Impact of Service Marketing Mix Elements on Tourists’ Satisfaction During Covid-19: An Empirical Study in the Eastern Part of Bangladesh," International Journal of Science and Business, IJSAB International, vol. 15(1), pages 28-44.

    More about this item

    Keywords

    Tourism; Service Marketing; 8 Ps; Marketing Mix;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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