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Small and Medium Enterprises Marketing in the European Context of Economic and Social Development

Author

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  • Gheorghe Ciobota

Abstract

A crucial element for starting or developing a business is to find the adequate forms of financing. The European Commission provides guarantees to SME, therefore facilitating the contracting of bank loans. Furthermore, the Commission favours SME risk capital investments. The European Investment Fund (EIF) manages all these financial instruments on behalf of the Commission. Funds for regional development are crucial for fulfilling the objectives established by EU regarding competitiveness.

Suggested Citation

  • Gheorghe Ciobota, 2014. "Small and Medium Enterprises Marketing in the European Context of Economic and Social Development," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(4), pages 128-131, December.
    • Handle: RePEc:khe:journl:v:6:y:2014:i:4:p:128-131
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    More about this item

    Keywords

    Marketing; social marketing; European integration;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General

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