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Mapping The Private Space Of The Romanian Consumer:Micro And Macroeconomic Implications


  • Calin Veghes

    (Academy of Economic Studies in Bucharest Romania)

  • Ioana Cecilia Popescu

    (Academy of Economic Studies in Bucharest Romania)

  • Mihai Orzan

    (Academy of Economic Studies in Bucharest Romania)

  • Carmen Acatrinei

    (Academy of Economic Studies in Bucharest Romania)


According to the Law No. 677/2001 on the Protection of Individuals with Regard tothe Processing of Personal Data and the Free Movement of Such Data, any information referringto an identified or identifiable person, particularly with reference to an identification number orto one or more specific factors of his physical, physiological, economic, cultural or social identityis defined as personal data.An analysis of the consumers' perceptions regarding the processing and protection of theirpersonal data reveals that almost anything may be associated to an individual and becomespersonal, but not anything personal deserves a protection as described by the law. The paperpresents the results obtained through a survey conducted on a sample of 394 Romanian consumersand discusses the micro and macroeconomic implications of mapping the consumer private space.

Suggested Citation

  • Calin Veghes & Ioana Cecilia Popescu & Mihai Orzan & Carmen Acatrinei, 2014. "Mapping The Private Space Of The Romanian Consumer:Micro And Macroeconomic Implications," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-33.
  • Handle: RePEc:alu:journl:v:2:y:2014:i:16:p:33

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    consumer private space; privacy; personal data; direct marketing;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis


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