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The Evolution of Marketing Methods in a Tourism Association from Romania

Author

Listed:
  • Maria Stoian

    (University of Agricultural Sciences and Veterinary Medicine, Bucharest, Romania)

Abstract

The aim of this article is to present how to apply marketing methods, older and newer ones, to the action plan of a tourism association. I chose for this study the National Association of Rural, Ecological and Cultural Tourism from Romania (ANTREC), since I had available a series of chronological information on which I was capable to adapt the idea that I wanted to highlight. The conclusions that I reached from this analysis are closely related to the idea that, like other industries, the type of marketing practiced in a tourism association must adapt continually, to be innovative and to highlight by his unique style and his results. For the preparation work I used only the database of ANTREC Romania.

Suggested Citation

  • Maria Stoian, 2011. "The Evolution of Marketing Methods in a Tourism Association from Romania," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 11(1), pages 253-260.
    • Handle: RePEc:pet:annals:v:11:y:2011:i:1:p:253-260
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    More about this item

    Keywords

    marketing; marketing methods; rural tourism; promotion;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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