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An Enterprise Competitive Strategy Definition On The Example Ofjsc “Confectory Enterprise “Permskaya

Author

Listed:
  • Chesnokova, M.

    (Marketing and Strategic Planning Department at Herzen’s Russian State Pedagogical University)

Abstract

The article deals with the essence of lateral marketing, its comparison with traditional (vertical) one and revealing similarities and differences between the two concepts. Besides, the author of the article analyzes the main shortcomings of lateral marketing and specifies their validity.

Suggested Citation

  • Chesnokova, M., 2013. "An Enterprise Competitive Strategy Definition On The Example Ofjsc “Confectory Enterprise “Permskaya," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, July.
    • Handle: RePEc:mmb:journl:articl_v2_18_13
    as

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    File URL: http://www.marketing-mba.ru/article/v2_13/Chesnokova.pdf
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    References listed on IDEAS

    as
    1. Stephane Wolton, 2015. "Political conflicts, the role of opposition parties, and the limits on taxation," Journal of Theoretical Politics, , vol. 27(4), pages 570-587, October.
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    More about this item

    Keywords

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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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