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Guerrilla Marketing In Russia (Personal Sales)

Author

Listed:
  • Ermakov Yuri

    (The Russian State Hydrometeorological University)

  • Ermakova Mariya

    (Saint Petersburg state University of Economics)

Abstract

In a difficult economic situation in which Russia finds itself, marketing specialists try to use new marketing tools. No wonder that guerrilla marketing is becoming increasingly popular. The article describes the use of the concept of guerrilla marketing, personal sales

Suggested Citation

  • Ermakov Yuri & Ermakova Mariya, 2016. "Guerrilla Marketing In Russia (Personal Sales)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, August.
    • Handle: RePEc:mmb:journl:articl_v2_4_16
    as

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    File URL: http://www.marketing-mba.ru/article/v2_16/Ermakov.pdf
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    References listed on IDEAS

    as
    1. Stephane Wolton, 2015. "Political conflicts, the role of opposition parties, and the limits on taxation," Journal of Theoretical Politics, , vol. 27(4), pages 570-587, October.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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