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Significance of Internet Marketing in Promoting Consumer Goods in Subcontinent

Author

Listed:
  • Soomro, Yasir
  • Hameed, Irfan
  • Butt, Atif
  • Shakoor, Rehan

Abstract

The purpose of this article is to uncover the major factors that organizations consider when opting to add Internet Marketing as a part of their marketing communication mix found in the research. Especially now in Pakistan marketing tools and techniques are becoming either too expensive or just plain monotonous. The Internet as a new media is a perfect opportunity for Multinational and Local Consumer Organizations to exploit this type of tool for reaching their customers. This article will try to understand what exact role Internet Marketing has in affecting the processes, image, and brands of a company learned from the research. We will determine the various aspects that can be measured to see the success or failure of Pakistani Consumer Goods Industry in utilizing this new technique.

Suggested Citation

  • Soomro, Yasir & Hameed, Irfan & Butt, Atif & Shakoor, Rehan, 2012. "Significance of Internet Marketing in Promoting Consumer Goods in Subcontinent," MPRA Paper 56995, University Library of Munich, Germany, revised 01 Jun 2012.
    • Handle: RePEc:pra:mprapa:56995
    as

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    File URL: https://mpra.ub.uni-muenchen.de/56995/1/MPRA_paper_56995.pdf
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    References listed on IDEAS

    as
    1. Yasir Ali Soomro & Irfan Hameed & Rehan Shakoor & Sana Abbas Kaimkhani, 2012. "Factors Effecting Consumer Preferences In Airline Industry," Far East Journal of Psychology and Business, Far East Research Centre, vol. 7(5), pages 63-79, April.
    2. Hameed, Irfan & Ume, Amen, 2011. "Impact of monetary policy on gross domestic product (GDP)," MPRA Paper 35562, University Library of Munich, Germany.
    3. Iqbal, Athar & Hameed, Irfan & Qadeer, Majid, 2012. "Impact of Diversification on Firms’ Performance," MPRA Paper 57240, University Library of Munich, Germany.
    4. Soomro, Yasir & Hameed, Irfan & Hameed, Imran, 2012. "A Functional Approach to Understand Consumer Behavior while Selecting Coffee Parlor," MPRA Paper 57241, University Library of Munich, Germany.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Baaren, Terence & Galloway, Cornelia, 2014. "Consequence of Job Satisfaction Factors on the Productivity Level of Operating Core," MPRA Paper 57186, University Library of Munich, Germany.
    2. Wing, Albert & Wilk, Shaun, 2019. "Social Responsibility of Recycling," MPRA Paper 93842, University Library of Munich, Germany.
    3. Iqbal, Athar & Hameed, Irfan & Qadeer, Majid, 2012. "Impact of Diversification on Firms’ Performance," MPRA Paper 57240, University Library of Munich, Germany.
    4. Soomro, Yasir & Hameed, Irfan & Hameed, Imran, 2012. "A Functional Approach to Understand Consumer Behavior while Selecting Coffee Parlor," MPRA Paper 57241, University Library of Munich, Germany.
    5. Soomro, Yasir & Abbas, Sana & Hameed, Irfan & Shakoor, Rehan, 2012. "Consumer evaluation of brand extension: Pakistani Context," MPRA Paper 57416, University Library of Munich, Germany.
    6. Wayne, George & Darrel, Percy, 2013. "Team Performance in a Fractious Culture," MPRA Paper 58051, University Library of Munich, Germany.

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    More about this item

    Keywords

    INTERNET MARKETING; PROMOTION; CONSUMER GOODS;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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