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Factors Effecting Consumer Preferences In Airline Industry

Author

Listed:
  • Yasir Ali Soomro

    () (Lecturer and PhD Scholar Business Administration Department Iqra University, Main Campus Defence View, Karachi,Pakistan)

  • Irfan Hameed

    () (Lecturer and PhD Scholar Business Administration Department Iqra University, Main Campus Defence View, Karachi, Pakistan)

  • Rehan Shakoor

    () (Lecturer and Research Scholar Business Administration Department Iqra University, Main Campus Defence View, Karachi,Pakistan)

  • Sana Abbas Kaimkhani

    () (Research Scholar Business Administration Department Iqra University, Main Campus Defence View, Karachi,Pakistan)

Abstract

This research paper investigates different factors that affect Consumer Preference in Airline Industry. Nine Factors were considered for the research. Overall Consumer Satisfaction was dependent variable and rest nine was independent variables. Multiple Regression tool was selected for analysis of the data. Questionnaire was developed to collect data having Likert Scale. The findings of this study are based on the analysis of a sample of 100 respondents. The dimensionality of overall customer satisfaction of air line service was explored and nine dimensions were identified. These dimensions include Brand image, Assurance, Security, E-ticketing, Boarding, Punctuality of Schedule Frills, In-flight services and Price. The findings reveal that these eight dimensions are positively related to overall consumer satisfaction and only price/travel Fare was not significant.

Suggested Citation

  • Yasir Ali Soomro & Irfan Hameed & Rehan Shakoor & Sana Abbas Kaimkhani, 2012. "Factors Effecting Consumer Preferences In Airline Industry," Far East Journal of Psychology and Business, Far East Research Centre, vol. 7(5), pages 63-79, April.
  • Handle: RePEc:fej:articl:v:7a:y:2012:i:5:p:63-79
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    Citations

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    Cited by:

    1. Baaren, Terence & Galloway, Cornelia, 2014. "Consequence of Job Satisfaction Factors on the Productivity Level of Operating Core," MPRA Paper 57186, University Library of Munich, Germany.
    2. Soomro, Yasir & Hameed, Irfan & Butt, Atif & Shakoor, Rehan, 2012. "Significance of Internet Marketing in Promoting Consumer Goods in Subcontinent," MPRA Paper 56995, University Library of Munich, Germany, revised 01 Jun 2012.
    3. Iqbal, Athar & Hameed, Irfan & Qadeer, Majid, 2012. "Impact of Diversification on Firms’ Performance," MPRA Paper 57240, University Library of Munich, Germany.
    4. Soomro, Yasir & Hameed, Irfan & Hameed, Imran, 2012. "A Functional Approach to Understand Consumer Behavior while Selecting Coffee Parlor," MPRA Paper 57241, University Library of Munich, Germany.
    5. Soomro, Yasir & Abbas, Sana & Hameed, Irfan & Shakoor, Rehan, 2012. "Consumer evaluation of brand extension: Pakistani Context," MPRA Paper 57416, University Library of Munich, Germany.
    6. Wayne, George & Darrel, Percy, 2013. "Team Performance in a Fractious Culture," MPRA Paper 58051, University Library of Munich, Germany.

    More about this item

    Keywords

    Airline Industry; Service Quality; Consumer Preference.;

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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