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Marketing strategies for Tourism Development in Harghita County


  • Nenciu Daniela Simona

    () (Dimitrie Cantemir Christian University, Faculty of Touristic and Commercial Management Constan?a)


In order to attract in the future a significant number of tourists, entrepreneurs from Harghita tourism should adopt strategies to develop tourism products which they should sell as they can meet the requirements of tourism market currently manifested. Marketing strategies used should be aimed at creating viable tourism products to harness the best natural and spa tourism potential of the area. Attracting and retaining good employees should be, for the entrepreneurs from Harghita County, as important as customer loyalty. In this respect, specific strategies should be adopted, strategies specific for personnel policies aimed at increasing the quality of employee benefits, their motivation and loyalty.

Suggested Citation

  • Nenciu Daniela Simona, 2012. "Marketing strategies for Tourism Development in Harghita County," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 844-848, Decembre.
  • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:2:p:844-848

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    More about this item


    tourism; strategy; marketing; potential; development.;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism


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