The Impact of customers' relation quality and sensing on the marketing performance for micro industries development in Banten Province, Indonesia
This research was intended to evaluate the marketing performance as one of the food and beverage Micro Industries (MI's) constraints in Banten Province. We built a relation model between the marketing performance and the customer's relation quality and sensing by which they determined some empowerment development strategies for independence and capable MI. Data for the model building was taken by interview based on a set of questionnaire to the 130 chosen respondents by simple random sampling. They were split into training and test sets. Then three regression models were applied namely best-subset, ridge, and lasso regression model to the training set. The result showed that the ridge regression model was the best model having the smallest MSE (Mean Squared Error). When it applied to the test set, its standardized coefficients showed the customers' relation quality needed to be improved for the MI development strategies. There were keeping, offering, and maintaining strategies as the main strategies to develop the MI. The keeping strategy related to trust and agreement, while the offering strategy was supplying products and information. The maintaining strategy, on the other hand, was preserving emotional closeness.
Volume (Year): 7 (2014)
Issue (Month): 1 (June)
|Contact details of provider:|| Postal: Bucharest, 6th district, 47 Fabricii Street, Quadra Place, bl.J, fl.1, ap.12|
Web page: http://www.reaser.eu/pgsa/
More information through EDIRC
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Richardson, Scott A. & Sloan, Richard G. & Soliman, Mark T. & Tuna, Irem, 2005. "Accrual reliability, earnings persistence and stock prices," Journal of Accounting and Economics, Elsevier, vol. 39(3), pages 437-485, September.
- Frank Barry & Holger Gorg & Eric Strobl, 2005. "Foreign direct investment and wages in domestic firms in Ireland: Productivity spillovers versus labour-market crowding out," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 12(1), pages 67-84.
- Gruner, Kjell E. & Homburg, Christian, 2000. "Does Customer Interaction Enhance New Product Success?," Journal of Business Research, Elsevier, vol. 49(1), pages 1-14, July.
When requesting a correction, please mention this item's handle: RePEc:rse:wpaper:v:7:y:2014:i:1:p:147-151. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Manuela Epure)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.