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Does Customer Interaction Enhance New Product Success?

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  • Gruner, Kjell E.
  • Homburg, Christian

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  • Gruner, Kjell E. & Homburg, Christian, 2000. "Does Customer Interaction Enhance New Product Success?," Journal of Business Research, Elsevier, vol. 49(1), pages 1-14, July.
    • Handle: RePEc:eee:jbrese:v:49:y:2000:i:1:p:1-14
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    References listed on IDEAS

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    1. Maidique, Modesto A. & Zirger, Billie Jo, 1985. "The new product learning cycle," Research Policy, Elsevier, vol. 14(6), pages 299-313, December.
    2. von Hippel, Eric, 1976. "The dominant role of users in the scientific instrument innovation process," Research Policy, Elsevier, vol. 5(3), pages 212-239, July.
    3. More, Roger A., 1986. "Developer/adopter relationships in new industrial product situations," Journal of Business Research, Elsevier, vol. 14(6), pages 501-517, December.
    4. Rothwell, R. & Freeman, C. & Horlsey, A. & Jervis, V. T. P. & Robertson, A. B. & Townsend, J., 1974. "SAPPHO updated - project SAPPHO phase II," Research Policy, Elsevier, vol. 3(3), pages 258-291, November.
    5. Blake Ives & Margrethe H. Olson, 1984. "User Involvement and MIS Success: A Review of Research," Management Science, INFORMS, vol. 30(5), pages 586-603, May.
    6. Glen L. Urban & Eric von Hippel, 1988. "Lead User Analyses for the Development of New Industrial Products," Management Science, INFORMS, vol. 34(5), pages 569-582, May.
    7. Heide, Jan B. & Stump, Rodney L., 1995. "Performance implications of buyer-supplier relationships in industrial markets : A transaction cost explanation," Journal of Business Research, Elsevier, vol. 32(1), pages 57-66, January.
    8. Parkinson, S. T., 1985. "Factors influencing buyer-seller relationships in the market for high-technology products," Journal of Business Research, Elsevier, vol. 13(1), pages 49-60, February.
    9. Armstrong, J. Scott & Overton, Terry S., 1977. "Estimating Nonresponse Bias in Mail Surveys," MPRA Paper 81694, University Library of Munich, Germany.
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