Positioning Cotton in the Market for Quality: An Application of Market Segmentation for West Texas
This study provides guidance for cotton marketing efforts by determining major market segments with quality thresholds for West Texas. Given its present quality performance, great potential segments are from higher-end international segments with significant value-added. Moreover, the potential to serve these market segments is growing with improvements in production technology.
|Date of creation:||2007|
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- Lyford, Conrad P. & Jung, Sangnyeol & Ethridge, Don E., 2004. "Mill-Level Price Estimates For U.S. Cotton Quality," 2004 Annual Meeting, February 14-18, 2004, Tulsa, Oklahoma 34644, Southern Agricultural Economics Association.
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