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Factors of consumer behaviour of youth concerning educational institutions (on materials of economics department of PSU)

Author

Listed:
  • Maltseva N. V.

    (Perm State National Research University)

  • Kerzina E. A.

    (Perm State National Research University)

Abstract

This article discusses the problem of choosing an educational institution of higher professional education and further training profile. A comparative analysis of the Perm State National Research University with universities competitors to identify the reasons for choosing this university. By indicators such as cost of training, the number of budget and commercial places. The paper identifies the factors influencing the choice of profile young man. For this market research was conducted using a questionnaire. In the survey, students attended the first and second directions of course management and economics. After we compared the expected and actual choice. The results showed that the real choice is made at the time of writing the application for training profile. In connection with what were the measures on student interaction, and the university departments, which should help the student in the "right" professional self .

Suggested Citation

  • Maltseva N. V. & Kerzina E. A., 2014. "Factors of consumer behaviour of youth concerning educational institutions (on materials of economics department of PSU)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, August.
    • Handle: RePEc:mmb:journl:articl_v2_6_14
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    File URL: http://www.marketing-mba.ru/article/v2_14/Maltseva.pdf
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    References listed on IDEAS

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    1. repec:rnp:ecopol:ep1463 is not listed on IDEAS
    2. Fowler, Linda L., 1994. "Politics, Feminism, and the Reformation of Gender. By Jenny Chapman. New York: Routledge, 1993. 315p. $79.95," American Political Science Review, Cambridge University Press, vol. 88(4), pages 1019-1020, December.
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      JEL classification:

      • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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