IDEAS home Printed from https://ideas.repec.org/a/ibf/rgnego/v5y2017i8p63-73.html
   My bibliography  Save this article

Use Of Information And Communication Technologies In Tourism: Evidence From Playas De Rosarito, Mexico, El Uso De Las Tecnologias De Informacion Y Comunicacion En El Turismo: Evidencia Desde Playas De Rosarito, Mexico

Author

Listed:
  • Martha Ofelia Lobo Rodriguez
  • Carlos Alberto Flores Sanchez
  • Isaac Cruz Estrada
  • Jorge Quiroz Felix

Abstract

This research generates a diagnosis of the use of ICT in tourism companies in the city of Rosarito B.C., Mexico. The diagnosis identifies the use of ICTs in the areas of administration, marketing and customer relationship management (CRM). Were study subjects at restaurants and hotels. Surveys were applied to managers of these organizations. The main findings show low use of ICT in the areas analyzed, highlighting the lack of professionalization in the use of Information Technology as marketing tools, which are essential in the promotion of tourism companies. The diagnosis is made through the adoption of innovation index methodology, which measures the adoption rate of ICT. We conclude that a strategy is needed to encourage the use of ICT in tourism companies, because of the impact it would have on the development of the organization

Suggested Citation

  • Martha Ofelia Lobo Rodriguez & Carlos Alberto Flores Sanchez & Isaac Cruz Estrada & Jorge Quiroz Felix, 2017. "Use Of Information And Communication Technologies In Tourism: Evidence From Playas De Rosarito, Mexico, El Uso De Las Tecnologias De Informacion Y Comunicacion En El Turismo: Evidencia Desde Playas De," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 5(8), pages 63-73.
    • Handle: RePEc:ibf:rgnego:v:5:y:2017:i:8:p:63-73
    as

    Download full text from publisher

    File URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v5n8-2017/RGN-V5N8-2017-4.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Adoption Index; Social Networks; Marketing;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibf:rgnego:v:5:y:2017:i:8:p:63-73. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mercedes Jalbert (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.