Model of Vertical Marketing System in Retail Distribution
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References listed on IDEAS
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More about this item
Keywords
distribution channel; vertical marketing system (VMS); retailer; channel power; cooperation;All these keywords.
JEL classification:
- L80 - Industrial Organization - - Industry Studies: Services - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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