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Online marketing. A ground to exploit and grow the accessing of European funds

Author

Listed:
  • Radu Anamaria-Cătălina

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Pricop Alexandra

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Tita Raluca Florentina

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Popescu Mioara

    (Bucharest University of Economic Studies, Bucharest)

Abstract

Accessing European funds is very controversial at this moment because of its enormous benefits for the country development. A very important aspect regarding the image of a country is represented by the tourism, and European funds offer an opportunity for raising the potential of a country by coordinating the tourism activities. Tourism planning also has a big impact its advantages being very resourceful due to a responsible funds allocation. In this paper, we have been analyzing a few European funded project – POSDRU 2007-2013 for the development regions. The future direction in developing projects in the field of tourism is to follow very carefully the objectives of the implemented projects and to plan all the activities in a balanced manner. The paper also shows how online communication can contribute to facilitate the access of the European funds and a better implementation and develop of the projects.

Suggested Citation

  • Radu Anamaria-Cătălina & Pricop Alexandra & Tita Raluca Florentina & Popescu Mioara, 2017. "Online marketing. A ground to exploit and grow the accessing of European funds," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 8(3), pages 33-40, December.
    • Handle: RePEc:vrs:hjobpa:v:8:y:2017:i:3:p:33-40:n:3
    DOI: 10.1515/hjbpa-2017-0021
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    More about this item

    Keywords

    European funds; regional development; online communication; marketing in tourism;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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