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Aspects Regarding The Dificult Process Of Building A Romanian Tourism Brand

Author

Listed:
  • Sasu Dinu Vlad

    (Universitarea din Oradea, Facultatea de Stiinte Economice)

  • Bagaian Nicula Iulia Andrea

    (Universitarea din Oradea, Facultatea de Stiinte Economice)

Abstract

The image we have about a country has a huge impact on how we view it as a tourist destination, a place to invest in, or a place to buy the brands we love from. In today's globalised market the battle for tourism, exports, and inward investment is extremely intense as brands have become more and more the vehicles for communicating national identity.

Suggested Citation

  • Sasu Dinu Vlad & Bagaian Nicula Iulia Andrea, 2010. "Aspects Regarding The Dificult Process Of Building A Romanian Tourism Brand," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 1141-1146, December.
    • Handle: RePEc:ora:journl:v:1:y:2010:i:2:p:1141-1146
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    File URL: http://anale.steconomiceuoradea.ro/volume/2010/n2/183.pdf
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    More about this item

    Keywords

    brand; tourism brand; image; country image; tourism.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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