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Comportamentul de cumparare organizational

Listed author(s):
  • Stefan Claudiu Caescu


    (School of Marketing, Bucharest University of Economic Studies)

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    Relatiile de piata ale intreprinderilor au in vedere atat vanzarea, dar si cumpararea de bunuri materiale si/sau servicii. Daca importanta procesului de vanzare nu poate fi pusa la indoiala, deciziile care au in vedere procesul de aprovizionare sunt adeseori minimalizate ca importanta. Aceasta atitudine este, uneori, atat de nefasta pentru rentabilitatea activitatii intreprinderii incat, nu poate fi compensata nici de cea mai buna abordare a clientilor. Procesul de cumparare trebuie sa se desfasoare pe baza de performanta avand drept obiectiv procurarea unor bunuri materiale si/sau servicii care sa asigure buna desfasurare a activitatii intreprinderii, iar in cazul in care nu se reuseste acest lucru exista o probabilitate foarte mare sa se compromita insasi realizarea obiectului de activitate al intreprinderii.

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    Article provided by Bucharest University of Economic Studies, School of Marketing in its journal Revista de Marketing Online (Journal of Online Marketing).

    Volume (Year): 5 (2011)
    Issue (Month): 2 (June)
    Pages: 34-45

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    Handle: RePEc:ase:journl:v:5:y:2011:i:2:p:34-45
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