IDEAS home Printed from
   My bibliography  Save this paper

Drivers of consumer behaviour-the economic crisis in our every day's life


  • Epure, Manuela
  • Vasilescu, Ruxandra Eleonora


Is it possible to anticipate the consumers’ behaviour in a time of radical and unexpected change? This paper intends to demonstrate that as unpredictable as the future may be, there are certain factors that have always influenced consumers behaviour, which has never been random or erratic, but driven by mental processes that operate at an unconscious level, such as: perception, attitude, motivation. These three coordinates have been constantly the drivers of human behaviour in general. Most decisions seem to be rather the result of cognitive-affective and emotional decisions than reason-based. Globalisation and Internet communications are reshaping consumers’ behaviour, causing the shift from “mega-trends” to “micro-trends” due to the intricate maze of choices.

Suggested Citation

  • Epure, Manuela & Vasilescu, Ruxandra Eleonora, 2009. "Drivers of consumer behaviour-the economic crisis in our every day's life," MPRA Paper 28344, University Library of Munich, Germany, revised 12 Dec 2010.
  • Handle: RePEc:pra:mprapa:28344

    Download full text from publisher

    File URL:
    File Function: original version
    Download Restriction: no

    References listed on IDEAS

    1. Chun, Youngsub & Thomson, William, 2005. "Convergence under replication of rules to adjudicate conflicting claims," Games and Economic Behavior, Elsevier, vol. 50(2), pages 129-142, February.
    2. Stefano Moretti & Fioravante Patrone, 2008. "Transversality of the Shapley value," TOP: An Official Journal of the Spanish Society of Statistics and Operations Research, Springer;Sociedad de Estadística e Investigación Operativa, vol. 16(1), pages 1-41, July.
    3. José Alcalde & María Marco & José Silva, 2008. "The minimal overlap rule revisited," Social Choice and Welfare, Springer;The Society for Social Choice and Welfare, vol. 31(1), pages 109-128, June.
    4. Thomson, William, 2003. "Axiomatic and game-theoretic analysis of bankruptcy and taxation problems: a survey," Mathematical Social Sciences, Elsevier, vol. 45(3), pages 249-297, July.
    5. Aumann, Robert J. & Maschler, Michael, 1985. "Game theoretic analysis of a bankruptcy problem from the Talmud," Journal of Economic Theory, Elsevier, vol. 36(2), pages 195-213, August.
    6. Gustavo Bergantiños & Luciano Méndez-Naya, 2001. "Additivity in bankruptcy problems and in allocation problems," Spanish Economic Review, Springer;Spanish Economic Association, vol. 3(3), pages 223-229.
    Full references (including those not matched with items on IDEAS)

    More about this item


    consumer behaviour; perception; motivation; and attitude; cognitive-affective decision vs. reason-based decision;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:28344. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Joachim Winter). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.