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Tehnici de analiza a mediului concurential

Listed author(s):
  • Stefan Caescu


    (School of Marketing, Bucharest University of Economic Studies)

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    Micromediul cunoscut si sub denumirea de mediul concurential include acele forte sau grupuri care influenteaza in mod direct operatiunile principale ale unei organizatii. O etapa fundamentala in cadrul marketingului strategic o reprezinta analiza si anticiparea modificarilor si elementelor principale din cadrul micromediului. Principalele tehnici de analiza ale mediului concurential (micromediului) sunt modelul celor cinci forte ale lui Porter, modelul analizei grupurilor strategice si modelul analizei concurentiala.

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    Article provided by Bucharest University of Economic Studies, School of Marketing in its journal Revista de Marketing Online (Journal of Online Marketing).

    Volume (Year): 5 (2011)
    Issue (Month): 1 (March)
    Pages: 3-10

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    Handle: RePEc:ase:journl:v:5:y:2011:i:1:p:3-10
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