Tehnici de analiza a mediului concurential
Micromediul cunoscut si sub denumirea de mediul concurential include acele forte sau grupuri care influenteaza in mod direct operatiunile principale ale unei organizatii. O etapa fundamentala in cadrul marketingului strategic o reprezinta analiza si anticiparea modificarilor si elementelor principale din cadrul micromediului. Principalele tehnici de analiza ale mediului concurential (micromediului) sunt modelul celor cinci forte ale lui Porter, modelul analizei grupurilor strategice si modelul analizei concurentiala.
Volume (Year): 5 (2011)
Issue (Month): 1 (March)
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