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The Importance Of Traditional Gastronomy From Puebla And Its Relationship To The Nostalgia Consumption Of Migrants From Puebla In Los Angeles, California, Importancia De La Gastronomia Tradicional Poblana Y Su Relacion En El Consumo De Nostalgia Por Parte De Los Migrantes Poblanos En Los Angeles, California

Author

Listed:
  • Ramon Sebastian Acle Mena
  • Sandra Yesica Herrera Guzman
  • Jessica Yazmin Santos Diaz
  • Abigail Claudio Morales
  • Norma Angelica Santiestaban Lopez

Abstract

This study was conducted during the 5 de Mayo festivities in Los Angeles, California in 2015 under a marketing focus. The fundamental problem lies between the México-United States migration phenomena and the consumption of traditional nostalgic dishes from Puebla. The main objective was to describe the preference of traditional dishes from migrants of Puebla living in Los Angeles, California that are the most representative of this local cuisine and its nostalgia consumption. This research presented the following theoretical framework that allowed the explanation of terms related to: migration, traditional food from Puebla and nostalgia consumption. We also designed a specific methodology under a mixed approach that quantitative determined the correlation of these variables in the study. The obtained results will serve as reference for enterprises from Puebla that wants to export their products; they will be able to identify business opportunities in the nostalgia market in the United States

Suggested Citation

  • Ramon Sebastian Acle Mena & Sandra Yesica Herrera Guzman & Jessica Yazmin Santos Diaz & Abigail Claudio Morales & Norma Angelica Santiestaban Lopez, 2016. "The Importance Of Traditional Gastronomy From Puebla And Its Relationship To The Nostalgia Consumption Of Migrants From Puebla In Los Angeles, California, Importancia De La Gastronomia Tradicional Pob," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 9(6), pages 93-104.
    • Handle: RePEc:ibf:riafin:v:9:y:2016:i:6:p:93-104
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    More about this item

    Keywords

    Migration; Traditional Food from Puebla; Consumption of Nostalgia;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • D1 - Microeconomics - - Household Behavior
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • F2 - International Economics - - International Factor Movements and International Business

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