Reporting of Non-Financial Performance Indicators – a Useful Tool for a Sustainable Marketing Strategy
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Cited by:
- Ioana Sofian & Mădălina Dumitru, 2017. "The Compliance of the Integrated Reports Issued by European Financial Companies with the International Integrated Reporting Framework," Sustainability, MDPI, vol. 9(8), pages 1-16, July.
- Viorel Avram & Daniela Artemisa Calu & Valentin Florentin Dumitru & Mădălina Dumitru & Mariana Elena Glăvan & Gabriel Jinga, 2018. "The Institutionalization of the Consistency and Comparability Principle in the European Companies," Energies, MDPI, vol. 11(12), pages 1-24, December.
- Daniela Artemisa Calu & Madalina Dumitru & Mariana Elena Glavan & Raluca Gina Gu?e, 2016. "(Non)Financial Reporting (A)Symmetries in the Case of Amusement Parks in Europe," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(S10), pages 1015-1015, November.
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More about this item
Keywords
sustainable marketing; sustainability; sustainability reports; non-financial indicators; GRI; institutional theory.;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- Q52 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Pollution Control Adoption and Costs; Distributional Effects; Employment Effects
- M49 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Other
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