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Lighthouse's Strategic Dilemmas

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  • Cambell-Kim, Deborah

Abstract

This case concerns a small business at a tipping point in the owner's life cycle immediately before the global financial crisis hit. Students should be able to identify a number of areas where the company can improve its strategy in a highly competitive industry. The case is geared towards college juniors or seniors and can be taught in a one to two hour class. Although the case takes place in the U.S., the basic concepts and problems presented in the case are applicable to many areas of business and many countries.

Suggested Citation

  • Cambell-Kim, Deborah, 2013. "Lighthouse's Strategic Dilemmas," MPRA Paper 53350, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:53350
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    File URL: https://mpra.ub.uni-muenchen.de/53350/1/MPRA_paper_53350.pdf
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    Product life cycle; entrepreneur; small business; medical real estate;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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