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An Application of Econometric Models to International Marketing

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  • Armstrong, J. Scott

Abstract

Currently available econometric techniques provide useful information for measuring international markets. A key aspect of these techniques is the use of an extensive a priori analysis, which is demonstrated in a study of the international market for still cameras.

Suggested Citation

  • Armstrong, J. Scott, 1970. "An Application of Econometric Models to International Marketing," MPRA Paper 81698, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:81698
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    References listed on IDEAS

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    1. Victor Zarnowitz, 1967. "An Appraisal of Short-Term Economic Forecasts," NBER Books, National Bureau of Economic Research, Inc, number zarn67-1, July.
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    Cited by:

    1. Tessier, Thomas H. & Armstrong, J. Scott, 2015. "Decomposition of time-series by level and change," Journal of Business Research, Elsevier, vol. 68(8), pages 1755-1758.
    2. Armstrong, J. Scott & Green, Kesten C. & Graefe, Andreas, 2015. "Golden rule of forecasting: Be conservative," Journal of Business Research, Elsevier, vol. 68(8), pages 1717-1731.
    3. Lucia Bosáková & Matúš Kubák & Marek Andrejkovič & Zuzana Hajduová, 2015. "Doing business abroad: utility function model for country selection in preliminary screening phase," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 23(1), pages 53-68, March.
    4. Gerybadze, Alexander & Wiesenauer, Simone, 2018. "The international sales accelerator: A project management tool for improving sales performance in foreign target markets," Hohenheim Discussion Papers in Business, Economics and Social Sciences 10-2018, University of Hohenheim, Faculty of Business, Economics and Social Sciences.
    5. J. S. Armstrong & R. Brodie & S. McIntyre, 2005. "Forecasting Methods for Marketing:* Review of Empirical Research," General Economics and Teaching 0502023, University Library of Munich, Germany.
    6. Papadopoulos, N. & Chen, Hongbin & Thomas, D. R., 2002. "Toward a tradeoff model for international market selection," International Business Review, Elsevier, vol. 11(2), pages 165-192, April.
    7. Diane Fulton & Richard Fulton & Thomas Garsombke, 2021. "The 3/2 Country Market Evaluation Model: Inclusive Emerging Market Paradigm," Journal of International Business Research and Marketing, Inovatus Services Ltd., vol. 6(5), pages 11-16, July.
    8. Christmann, Petra & Day, Diana & Yip, George S., 1999. "The relative influence of country conditions, industry structure, and business strategy on multinational corporation subsidiary performance," Journal of International Management, Elsevier, vol. 5(4), pages 241-265.
    9. Canback, Staffan & D'Agnese, Frank, 2007. "Where in the world is the market? : The income distribution approach to understanding consumer demand in emerging countries," MPRA Paper 13854, University Library of Munich, Germany.
    10. Kardes, Ilke, 2016. "Reaching middle class consumers in emerging markets: Unlocking market potential through urban-based analysis," International Business Review, Elsevier, vol. 25(3), pages 703-710.

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    More about this item

    Keywords

    econometric models; marketing;

    JEL classification:

    • C01 - Mathematical and Quantitative Methods - - General - - - Econometrics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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