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Some Aspects Of The Impact Of Mobile Applications On Consumers’ Lives

Author

Listed:
  • Borislav Atanasov

    (University of national and world economy – Sofia)

Abstract

The widespread use of mobile devices (smartphones and tablets) enables consumers to download, install and use a variety of mobile applications. They are part of omnichannel trade and contribute to the digitalization of the purchasing process. They participate in the processes of consumer digital connectivity and involvement. Based on secondary information, the paper presents some of the trends in consumers’ lives with regard to use of mobile applications. The mobile applications of some of the retail chains operating on the Bulgarian market are considered as well. An attempt is made to reveal the benefits of using mobile applications for consumers and sellers.

Suggested Citation

  • Borislav Atanasov, 2023. "Some Aspects Of The Impact Of Mobile Applications On Consumers’ Lives," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 230-237.
    • Handle: RePEc:vrn:commdh:y:2023:i:1:p:230-237
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    More about this item

    Keywords

    mobile applications; consumers; omnichannel; trade; retail chains;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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