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Guerrilla Marketing As The Basis Of The Modern Advertising Compaign

Author

Listed:
  • Fedorovih P.

    (graduate student Marketing department, Perm State National Research University)

Abstract

The article reveals the history of guerilla marketing as the progressive way of customers’ attraction using the limited resources and its main principles.

Suggested Citation

  • Fedorovih P., 2013. "Guerrilla Marketing As The Basis Of The Modern Advertising Compaign," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, March.
    • Handle: RePEc:mmb:journl:articl_v1_13_13
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    File URL: http://www.marketing-mba.ru/article/v1_13/Fedorovih.pdf
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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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