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Causality Between Strategic Administration And Customer`S Service In The Garment Industry In Puebla, Mexico La Causalidad Entre La Administracion Estrategica Y El Servicio Al Cliente En La Industria Del Vestido De Puebla, Mexico

Author

Listed:
  • Mario Antonio Burguete Garcia
  • Ramon Sebastian Acle Mena
  • Yazmin Hernandez Chavez
  • Gerardo Hernandez Chavez

Abstract

The objective of this investigation is to demonstrate the relationship between the strategic administration and customer service in micro, small and medium sized enterprises in the garment industry Puebla, Mexico. This research provides theoretical knowledge that supports the theory that customer service is a competitiveness issue for enterprises. The results presented correspond to quantitative research, leading to the application of a model to determine the relationship between strategic administration and customer service. Customer service and strategic administration concepts were applied using a practical approach in the garment industry. The research concludes there exists a strong positive relationship between strategic administration and customer service in the garment industry in the municipality of Puebla

Suggested Citation

  • Mario Antonio Burguete Garcia & Ramon Sebastian Acle Mena & Yazmin Hernandez Chavez & Gerardo Hernandez Chavez, 2018. "Causality Between Strategic Administration And Customer`S Service In The Garment Industry In Puebla, Mexico La Causalidad Entre La Administracion Estrategica Y El Servicio Al Cliente En La Industria D," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 11(2), pages 25-39.
    • Handle: RePEc:ibf:riafin:v:11:y:2018:i:2:p:25-39
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    More about this item

    Keywords

    Customer`s Service; Strategic Administration; Garment Industry;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • L67 - Industrial Organization - - Industry Studies: Manufacturing - - - Other Consumer Nondurables: Clothing, Textiles, Shoes, and Leather Goods; Household Goods; Sports Equipment

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