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Market Channel Analysis of Ornamental Plants using Clustering Procedures

Author

Listed:
  • Pandit, Mahesh
  • Paudel, Krishna P.
  • Hinson, Roger A.

Abstract

Market channel alternatives that include garden centers, landscapers, mass merchandisers and re-wholesalers have contributed to the growth of ornamental crops sales in the United States (U. S.). The homogenous subpopulation of the U.S. nursery producer was clustered using mixture of export method and found that there exist four homogenous group of Nursery Producer. The impact of growers’ business characteristics on shares of sales to these channels by firm size was estimated using multivariate fractional regression and nonparametric model. Important explanatory variables were regions of the U.S., sales of plant groups, kinds of contract sales, and promotional expenses, and their effect varies by cluster. We also found that in some cases nonparametric estimation procedure is better than parametric estimates.

Suggested Citation

  • Pandit, Mahesh & Paudel, Krishna P. & Hinson, Roger A., 2013. "Market Channel Analysis of Ornamental Plants using Clustering Procedures," 2013 Annual Meeting, February 2-5, 2013, Orlando, Florida 143067, Southern Agricultural Economics Association.
  • Handle: RePEc:ags:saea13:143067
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    References listed on IDEAS

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    1. Qi Li & Jeffrey Scott Racine, 2006. "Nonparametric Econometrics: Theory and Practice," Economics Books, Princeton University Press, edition 1, number 8355.
    2. Hinson, Roger A. & Paudel, Krishna P. & Velástegui, Marco, 2012. "Understanding Ornamental Plant Market Shares to Rewholesaler, Retailer, and Landscaper Channels," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 44(02), pages 173-189, May.
    3. Esmeralda A. Ramalho & Joaquim J.S. Ramalho & José M.R. Murteira, 2011. "Alternative Estimating And Testing Empirical Strategies For Fractional Regression Models," Journal of Economic Surveys, Wiley Blackwell, vol. 25(1), pages 19-68, February.
    4. Pandit, Mahesh & Paudel, Krishna P. & Hinson, Roger A., 2012. "Intensity of Integrated Pest Management (IPM) Practices Adoption by U.S. Nursery Crop Producers," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124942, Agricultural and Applied Economics Association.
    5. José M. R. Murteira & Joaquim J. S. Ramalho, 2016. "Regression Analysis of Multivariate Fractional Data," Econometric Reviews, Taylor & Francis Journals, vol. 35(4), pages 515-552, April.
    6. Hinson, Roger A. & Paudel, Krishna P. & Velastegui, Marco, 2012. "Understanding Ornamental Plant Market Shares to Rewholesaler, Retailer, and Landscaper Channels," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 44(02), May.
    7. Krishna Paudel & Mahesh Pandit & Michael Dunn, 2013. "Using spectral analysis and multinomial logit regression to explain households’ choice patterns," Empirical Economics, Springer, vol. 44(2), pages 739-760, April.
    8. Papke, Leslie E. & Wooldridge, Jeffrey M., 2008. "Panel data methods for fractional response variables with an application to test pass rates," Journal of Econometrics, Elsevier, vol. 145(1-2), pages 121-133, July.
    9. Racine, Jeff & Li, Qi, 2004. "Nonparametric estimation of regression functions with both categorical and continuous data," Journal of Econometrics, Elsevier, vol. 119(1), pages 99-130, March.
    10. Hsiao, Cheng & Li, Qi & Racine, Jeffrey S., 2007. "A consistent model specification test with mixed discrete and continuous data," Journal of Econometrics, Elsevier, vol. 140(2), pages 802-826, October.
    11. Papke, Leslie E & Wooldridge, Jeffrey M, 1996. "Econometric Methods for Fractional Response Variables with an Application to 401(K) Plan Participation Rates," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 11(6), pages 619-632, Nov.-Dec..
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    More about this item

    Keywords

    garden centers; landscapers; market channels; mass merchandisers; ornamental plants; re-wholesalers; multivariate fractional regression model; nonparametric; Environmental Economics and Policy; Farm Management; M31; L14;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation

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