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Problems of marketing in small innovative enterprises


  • Sidorchuk, Roman

    () (RSconsult
    Plekhanov Russian University of Economics)


Article is devoted to the continuation of the study hypotheses on the relationship between marketing and life cycle of a small business. Some results of studies of small innovative companies in the Russian Federation: Moscow and St. Petersburg, Moscow, Novgorod, Novosibirsk, Sverdlovsk, Tomsk, Chelyabinsk Region and the Krasnodar Territory. Some results of the analysis, showing the feature in the marketing of innovative enterprises.

Suggested Citation

  • Sidorchuk, Roman, 2011. "Problems of marketing in small innovative enterprises," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, November.
  • Handle: RePEc:mmb:journl:articl_v4_1_11

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    The life cycle of the enterprise; business management; marketing; small business; small business; small business; innovation; small innovative companies; SME; Æèçíåííûé öèêë ïðåäïðèÿòèÿ; óïðàâëåíèå ïðåäïðèÿòèåì; ìàðêåòèíã; ìàëûé áèçíåñ; ìàëîå ïðåäïðèíèìàòåëüñòâî; ìàëûé áèçíåñ; èííîâàöèè; ìàëûå èííîâàöèîííûå ïðåäïðèÿòèÿ.;

    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • O29 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Other


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