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Eco-Marketing - a 3rd Millennium Premise for the Commercial Practice and Business Pattern Development


  • Grec Aurica

    () („Vasile Goldis” Western University of Arad)

  • Rosu Alexandra

    () („Vasile Goldis” Western University of Arad)


Extending the applicability of marketing seems to surprise no commercial world today, in the context of the globalization trend imposed by the total rate requires a well-known for the development of nonlinear business area. This new work aims to underline the need for organizational decision maker’s respondent’s orientation towards marketing approaches that focus more visible in the eco area. This neo-positioning involves a set of measures based on media and means to identify the optimal information dissemination so as to ensure safe signals, concrete and real to the purchaser, consumer or user in order to reach level of accountability for their lifestyle. Certainly the eco-marketing impact does not stop the progress we have presented in the conditions that continually occur and appear new extra connection in the marketing relationship with our business, particularly amid the economic and financial unrest and social effervescence that dominates current global trade pattern.

Suggested Citation

  • Grec Aurica & Rosu Alexandra, 2011. "Eco-Marketing - a 3rd Millennium Premise for the Commercial Practice and Business Pattern Development," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 855-859, May.
  • Handle: RePEc:ovi:oviste:v:11:y:2011:i:1:p:855-859

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    eco-marketing; globalization; development; eco-consumption; eco-behavior;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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