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Oferta Y Competitividad Turistica Del Poblado De Popotla Y Su Impacto En El Desarrollo Local

Author

Listed:
  • Omaira Cecilia Martinez Moreno
  • Jose Gabriel Ruiz Andrade
  • Maria Guadalupe Velazquez Romero

Abstract

Mexico enjoys a strong tourism industry, which contributes significantly to the nation’s economic development. The diversity of its natural and cultural resources appeals to a wide range of visitors. Some areas in Mexico are more developed than others. In this study, Popotla, Rosarito is analyzed to determine its potential as a sustainable tourism destination. The Secretary of Tourism (SECTUR) methodology is used to conduct the study. The results suggest that Popotla has the potential to become a competing tourist destination. The study also suggests that infrastructure and use of resources need improvement in order to develop Popotla as a tourist destination. Suggestions and recommendations for future research are provided

Suggested Citation

  • Omaira Cecilia Martinez Moreno & Jose Gabriel Ruiz Andrade & Maria Guadalupe Velazquez Romero, 2010. "Oferta Y Competitividad Turistica Del Poblado De Popotla Y Su Impacto En El Desarrollo Local," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 3(2), pages 91-102.
  • Handle: RePEc:ibf:riafin:v:3:y:2010:i:2:p:91-102
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    More about this item

    Keywords

    tourism; economic development; government policy; Popotla;
    All these keywords.

    JEL classification:

    • O18 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

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