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The utilisation of multimedia research laboratories in practice. Part I

Author

Listed:
  • Romana Čočková

    (Tomas Bata University in Zlín, Zlín, Czech Republic)

  • Peter Štarchoň

    (Comenius University in Bratislava, Bratislava, Slovak Republic)

  • Lucia Vilčeková

    (Comenius University in Bratislava, Bratislava, Slovak Republic)

Abstract

The paper emphasizes the importance of the innovations in the teaching of subjects focused on the active participation of university students on real projects within the liaison to cooperation with the subjects of economic practice, based on utilisation of the potential of multimedia research laboratories in the context of the use of new approaches in teaching such as design thinking. Current trends in higher education emphasize changes in teaching oriented on increasing the employability of graduates in the labour market, as well as in the creative economy, which includes marketing, marketing communication and advertising.

Suggested Citation

  • Romana Čočková & Peter Štarchoň & Lucia Vilčeková, 2018. "The utilisation of multimedia research laboratories in practice. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 13(4), pages 36-42.
  • Handle: RePEc:cub:journm:v:13:y:2018:i:4:p:36-42
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    File URL: https://msijournal.com/multimedialne-vyskumne-laboratoria-v-praxi-cast-i/
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    More about this item

    Keywords

    education; creative economy; design thinking; multimedia research laboratory; marketing;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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