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¿Cómo afectan las prescripciones de terceras partes a las evaluaciones del consumidor y a la prima de precio del producto?

  • Santiago González Hernando
  • Víctor Iglesias Argüelles
  • Celina González Mieres
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    El propósito de este trabajo es analizar la influencia de las prescripciones profesionales sobre la evaluación hedónica que los consumidores realizan de un producto, así como sobre la prima de precio que están dispuestos a pagar. Los resultados de un experimento realizado mediante degustaciones de vino han corroborado los efectos positivos propuestos entre las prescripciones positivas y las evaluaciones hedónicas, así como sobre las primas de precio, verificándose ambos efectos tanto para un vino de consumo habitual como para un vino perteneciente a una categoría poco consumida.

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    Paper provided by Catedra Fundación Ramón Areces de Distribución Comercial in its series DOCFRADIS Working Papers with number 1304.

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    Length: 24
    Date of creation: Dec 2013
    Date of revision: Dec 2013
    Publication status: published
    Handle: RePEc:ovr:docfra:1304
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