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The Product Life Cycle of Durable Goods

  • Joachim Kaldasch

A dynamic model of the product lifecycle of (nearly) homogeneous durables in polypoly markets is established. It describes the concurrent evolution of the unit sales and price of durable goods. The theory is based on the idea that the sales dynamics is determined by a meeting process of demanded with supplied product units. Taking advantage from the Bass model for first purchase and a logistic model for repurchase the entire product lifecycle of a durable can be established. For the case of a fast growing supply the model suggests that the mean price of the good decreases according to a logistic law. Both, the established unit sales and price evolution are in agreement with the empirical data studied in this paper. The presented approach discusses further the interference of the diffusion process with the supply dynamics. The model predicts the occurrence of lost sales in the initial stages of the lifecycle due to supply constraints. They are the origin for a retarded market penetration. The theory suggests that the imitation rate B indicating social contagion in the Bass model has its maximum magnitude for the case of a large amount of available units at introduction and a fast output increase. The empirical data of the investigated samples are in qualitative agreement with this prediction.

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File URL: http://arxiv.org/pdf/1109.0828
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Paper provided by arXiv.org in its series Papers with number 1109.0828.

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Date of creation: Sep 2011
Date of revision: Sep 2015
Publication status: Published in British Journal of Economics, Management & Trade 10(2): 1-17, 2015, Article no.BJEMT.20395
Handle: RePEc:arx:papers:1109.0828
Contact details of provider: Web page: http://arxiv.org/

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  1. Joachim Kaldasch, 2015. "Dynamic Model of the Price Dispersion of Homogeneous Goods," Papers 1509.01216, arXiv.org.
  2. Kaldasch, Joachim, 2015. "Dynamic Model of Markets of Homogenous Non-Durables," EconStor Open Access Articles, ZBW - German National Library of Economics, pages 1-12 Articl.
  3. Sergey V. Buldyrev & Jakub Growiec & Fabio Pammolli & Massimo Riccaboni & H. Eugene Stanley, 2007. "The Growth of Business Firms: Facts and Theory," Journal of the European Economic Association, MIT Press, vol. 5(2-3), pages 574-584, 04-05.
  4. Joachim Kaldasch, 2013. "Evolutionary Model of a Anonymous Consumer Durable Market," Papers 1306.3395, arXiv.org.
  5. Zhu Wang, 2008. "Income Distribution, Market Size and the Evolution of Industry," Review of Economic Dynamics, Elsevier for the Society for Economic Dynamics, vol. 11(3), pages 542-565, July.
  6. De Fabritiis, Gianni & Riccaboni, Massimo & Pammolli, Fabio, 2003. "On Size and Growth of Business Firms," MPRA Paper 15866, University Library of Munich, Germany.
  7. Victor M. Yakovenko & J. Barkley Rosser, 2009. "Colloquium: Statistical mechanics of money, wealth, and income," Papers 0905.1518, arXiv.org, revised Dec 2009.
  8. Banerjee, Anand & Yakovenko, Victor M. & Di Matteo, T., 2006. "A study of the personal income distribution in Australia," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 370(1), pages 54-59.
  9. Kaldasch, Joachim, 2014. "Evolutionary model of stock markets," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 415(C), pages 449-462.
  10. Growiec, Jakub & Pammolli, Fabio & Riccaboni, Massimo & Stanley, H. Eugene, 2008. "On the size distribution of business firms," Economics Letters, Elsevier, vol. 98(2), pages 207-212, February.
  11. Greg Kaplan & Guido Menzio, 2014. "The Morphology of Price Dispersion," PIER Working Paper Archive 14-002, Penn Institute for Economic Research, Department of Economics, University of Pennsylvania.
  12. Frank M. Bass & Trichy V. Krishnan & Dipak C. Jain, 1994. "Why the Bass Model Fits without Decision Variables," Marketing Science, INFORMS, vol. 13(3), pages 203-223.
  13. Steffens, Paul R, 2001. "An Aggregate Sales Model for Consumer Durables Incorporating a Time-Varying Mean Replacement Age," Journal of Forecasting, John Wiley & Sons, Ltd., vol. 20(1), pages 63-77, January.
  14. Shlomo Kalish, 1985. "A New Product Adoption Model with Price, Advertising, and Uncertainty," Management Science, INFORMS, vol. 31(12), pages 1569-1585, December.
  15. Anand Banerjee & Victor M. Yakovenko & T. Di Matteo, 2006. "A study of the personal income distribution in Australia," Papers physics/0601176, arXiv.org.
  16. Teck-Hua Ho & Sergei Savin & Christian Terwiesch, 2002. "Managing Demand and Sales Dynamics in New Product Diffusion Under Supply Constraint," Management Science, INFORMS, vol. 48(2), pages 187-206, February.
  17. Sandro Sapio, 2006. "An Empirically Based Model of the Supply Schedule in Day-Ahead Electricity Markets," LEM Papers Series 2006/12, Laboratory of Economics and Management (LEM), Sant'Anna School of Advanced Studies, Pisa, Italy.
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