IDEAS home Printed from https://ideas.repec.org/a/ora/journl/v1y2011i2p749-754.html
   My bibliography  Save this article

Consumer Behavior On The Fruits And Vegetables Market

Author

Listed:
  • Istudor Nicolae

    (Academy of Economic Studies, Bucharest, Romania, Faculty for Agrifood and Environment Economics)

  • Pelau Corina

    (Academy of Economic Studies, Bucharest, Romania, Faculty for Business Administration, in foreign languages)

Abstract

In the past years the intensification of competition has changed the way in which companies communicate with their customers. The main challenge doesnâ€(tm)t represent anymore to create good products but also to be able to sell them. The best marketing strategy of a company can be best developed if the needs and the behavior of the consumer are known. In this paper there are analyzed the results of a research about the behavior of consumer towards fruits and vegetables. The research was done in the period December 2010 â€" February 2011 on 146 respondents regarding the buying behavior of consumers at retailers. The focus in the research is put on the cognitive and emotional reactions consumers have when they make the buying decision and consisted out of an observation and a survey. In this article there are presented both aspects regarding the observed behavior towards fruits and vegetables and the motives which led to this behavior. Depending on these results, there are presented the implications of this behavior on the marketing strategy of a company.

Suggested Citation

  • Istudor Nicolae & Pelau Corina, 2011. "Consumer Behavior On The Fruits And Vegetables Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 749-754, December.
    • Handle: RePEc:ora:journl:v:1:y:2011:i:2:p:749-754
    as

    Download full text from publisher

    File URL: http://anale.steconomiceuoradea.ro/volume/2011/n2/108.pdf
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Vukasovič, Tina, 2015. "Attitudes towards organic fruits and vegetables," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 16(1), pages 1-15.
    2. Violeta Radulescu & Iuliana Cetina & Anca Francisca Cruceru & Dumitru Goldbach, 2021. "Consumers’ Attitude and Intention towards Organic Fruits and Vegetables: Empirical Study on Romanian Consumers," Sustainability, MDPI, vol. 13(16), pages 1-14, August.

    More about this item

    Keywords

    consumer behavior; emotional and cognitive reactions; fruits and vegetables market;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ora:journl:v:1:y:2011:i:2:p:749-754. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catalin ZMOLE (email available below). General contact details of provider: https://edirc.repec.org/data/feoraro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.