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Geographical Aspect Of Optimization Of Retail Business Of Gas Stations And Marketing Policy Of Vertically Integrated Oil Companies

Author

Listed:
  • Ivanova Alisa Y.

    (Plekhanov Russian University of Economics)

  • Belov Evgeny I.

    (Project Manager «OMT-Konsalt»)

Abstract

In this article, we consider petroleum product retail sales optimization principles relative to their spatial nature. We suggest a technique that allows to evaluate the feasibility of expanding the park of gas stations.

Suggested Citation

  • Ivanova Alisa Y. & Belov Evgeny I., 2018. "Geographical Aspect Of Optimization Of Retail Business Of Gas Stations And Marketing Policy Of Vertically Integrated Oil Companies," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
    • Handle: RePEc:mmb:journl:articl_v2_3_18
    as

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    File URL: http://www.marketing-mba.ru/article/v2_18/Ivanova.pdf
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    References listed on IDEAS

    as
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    Keywords

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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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