The role of marketing activities in the fuzzy front end of innovation: a study of the biotech industry
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- repec:kap:jtecht:v:42:y:2017:i:4:d:10.1007_s10961-016-9491-6 is not listed on IDEAS
- Gupta, Samir & Maltz, Elliot, 2015. "Interdependency, dynamism, and variety (IDV) network modeling to explain knowledge diffusion at the fuzzy front-end of innovation," Journal of Business Research, Elsevier, vol. 68(11), pages 2434-2442.
- repec:eee:tefoso:v:123:y:2017:i:c:p:108-119 is not listed on IDEAS
More about this item
KeywordsBiotech; Fuzzy front end of innovation; Marketing communications; Technology transfer; Valley of death; M13; M31; 031; 032;
- M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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