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Proactive And Reactive Foreign Market Oriented International Ventures: A Comparative Analysis On Performance

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  • Lect. Emoke-Szidónia Feder Ph. D.

    (West University of Timisoara, Faculty of Economics and Business Administration, Romania)

Abstract

Developing and managing strategic orientations within the international business framework is a provocative task with the potential to considerably affect business success. The research aims to assess in the case of Romanian SMEs, how the magnitude of environmental dynamism moderates the optimal type and degree of foreign market orientation and its influence on firm level international performance. Findings sustain the necessary differentiation of allocated resources for reactive foreign market orientation generally and in stable business environments, respectively for proactive foreign mar orientation in changing dynamic national contexts, from international outcomes perspective.

Suggested Citation

  • Lect. Emoke-Szidónia Feder Ph. D., 2015. "Proactive And Reactive Foreign Market Oriented International Ventures: A Comparative Analysis On Performance," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(24), pages 123-136, APRIL.
  • Handle: RePEc:aio:rteyej:v:1:y:2015:i:24:p:123-136
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    File URL: http://feaa.ucv.ro/RTE/024-15.pdf
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    References listed on IDEAS

    as
    1. Jan Johanson & Jan-Erik Vahlne, 1977. "The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 8(1), pages 23-32, March.
    2. Langerak, Fred, 2003. "An Appraisal of Research on the Predictive Power of Market Orientation," European Management Journal, Elsevier, vol. 21(4), pages 447-464, August.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    proactive foreign market orientation; reactive/ responsive foreign market orientation; international performance; environmental dynamism; comparative analysis; international SME;

    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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