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Neuro-Linguistic Programming Principles in Negotiations

Author

Listed:
  • Cristi Berea

    (Alexandru Ioan Cuza University, Doctoral School of Economics and Business Administration)

Abstract

Neuro-linguistic programming is one of the newest science in psychological field. It was developed in years of ’70 by a mathematician and a linguist and it can be used for increasing personal development skills. It has a set of unique techniques which can be used to reach different types of advantages in interpersonal relationships. There are also a few voices who charge NLP practitioners for using the techniques in manipulation purpose. This article aims to make an introspection among articles that treat neuro-linguistic programming principles and identify the implications of this science in negotiations.

Suggested Citation

  • Cristi Berea, 2016. "Neuro-Linguistic Programming Principles in Negotiations," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 279-283, July.
    • Handle: RePEc:ovi:oviste:v:xvi:y:2016:i:1:p:279-283
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    More about this item

    Keywords

    neuro-linguistic programming; negotiation; business; communication; NLP;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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