IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Login to save this paper or follow this series

Marketinška dimenzija društveno odgovornog poslovanja

  • Dragana-Meggy Hubak

    ()

Registered author(s):

    Kroz utvrđivanje teorijskog okvira društveno odgovornog poslovanja, ovim radom je, uz integrativni pristup, prikazana marketinška dimenzija tog poslovnog koncepta. Temeljem dodirnih točaka između društveno odgovornog poslovanja i marketinga, stvorena je podloga za prikaz konkretnih aktivnosti koje poduzeća može poduzeti ukoliko u potpunosti želi iskoristiti prednosti koje nosi integracija DOP-a u strateški marketing. Kako poslovne odluke donose članovi organizacije odnosno njeni zaposlenici, provedeno je konkluzivno deskriptivno istraživanje koje je za cilj imalo utvrditi upoznatost studenata diplomskog studija Ekonomskog fakulteta u Zagrebu s konceptom DOP-a. Na uzorku od 145 ispitanika utvrđeno je kako studenti nisu u potpunosti upoznati s akterima, područjima i načinima primjene DOP-a te ga ne vide kao ključnu odrednicu svoje karijere. Nedovoljna zastupljenost DOP-a u obrazovnom programu Ekonomskog fakulteta u Zagrebu indikativno ukazuje na budućnost takvog načina poslovanja u republici Hrvatskoj. Zbog višestrukih uloga koje pojedinac ima u društvu, ovim radom naglasak nije stavljen na njegovu potrošačku ulogu, već na njegovu ulogu društvenog aktera u okviru koje donosi i poslovne odluke u kojima je element obrazovanja od velikog značaja.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL: http://web.efzg.hr/repec/pdf/Clanak%2010-10.pdf
    File Function: First version, 2010
    Download Restriction: no

    Paper provided by Faculty of Economics and Business, University of Zagreb in its series EFZG Working Papers Series with number 1010.

    as
    in new window

    Length: 27
    Date of creation: 18 Nov 2010
    Date of revision:
    Handle: RePEc:zag:wpaper:1010
    Contact details of provider: Postal: Trg J.F.Kennedya 6, 10000 Zagreb
    Phone: +385 1 233-5633
    Fax: +385 1 238-3333
    Web page: http://www.efzg.hrEmail:


    More information through EDIRC

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

    as in new window
    1. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
    Full references (including those not matched with items on IDEAS)

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:zag:wpaper:1010. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (WPS)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.