Marketinška dimenzija društveno odgovornog poslovanja
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References listed on IDEAS
- Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
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Keywordsdruštveno odgovorno poslovanje; marketing; strateški marketing; uloga društvenog aktera; obrazovanje;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2010-12-04 (All new papers)
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