The relationship between reviewer judgments and motion picture success: re-analysis and extension
The relationship between the judgments of professional reviewers and the economic success of cultural products, such as motion pictures, has been the topic of controversial debates involving both scholars and industry experts. This study builds on previous research that distinguishes an “influencer effect” of reviews from a “predictor effect.” By empirically separating consumers’ and reviewers’ perceptions of movie quality through an auxiliary regression approach (and thus effectively controls for consumers’ quality perceptions), this study advances the discussion by investigating whether and how isolated reviewer quality perceptions are associated with box office results. The authors empirically test a non-linear effect of reviewers’ quality perceptions on box office returns, including a comprehensive investigation of the moderating forces of this relationship, using regression and simple slope analyses. Data from all 1,370 narrative films released in the United States between 1998 and 2006 reveal that though the short-term box office generally is not influenced by isolated reviewer quality perceptions, a non-linear relationship exists between reviews and long-term box office returns, such that films rated highly by reviewers are more strongly influenced than those that are not. In terms of moderators, the authors find evidence for several arthouse and mainstream characteristics to moderate the relationship between isolated reviewer quality perceptions and box office results. Copyright Springer Science+Business Media New York 2012
Volume (Year): 36 (2012)
Issue (Month): 3 (August)
|Contact details of provider:|| Web page: http://www.springer.com|
Web page: http://www.culturaleconomics.org/
More information through EDIRC
|Order Information:||Web: http://www.springer.com/economics/journal/10824/PS2|
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Anita Elberse & Jehoshua Eliashberg, 2003. "Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures," Marketing Science, INFORMS, vol. 22(3), pages 329-354.
- David A. Reinstein & Christopher M. Snyder, 2005. "THE INFLUENCE OF EXPERT REVIEWS ON CONSUMER DEMAND FOR EXPERIENCE GOODS: A CASE STUDY OF MOVIE CRITICS -super-," Journal of Industrial Economics, Wiley Blackwell, vol. 53(1), pages 27-51, 03.
- Ravid, S Abraham, 1999. "Information, Blockbusters, and Stars: A Study of the Film Industry," The Journal of Business, University of Chicago Press, vol. 72(4), pages 463-492, October.
- Elberse, Anita & Anand, Bharat, 2007. "The effectiveness of pre-release advertising for motion pictures: An empirical investigation using a simulated market," Information Economics and Policy, Elsevier, vol. 19(3-4), pages 319-343, October.
- W. D. Walls & A. DeVany, "undated". "Big budgets, big openings, and legs: Analysis of the blockbuster strategy," Working Papers 2014-57, Department of Economics, University of Calgary, revised 23 Sep 2014.
- Morris Holbrook, 2005. "The Role of Ordinary Evaluations in the Market for Popular Culture: Do Consumers Have “Good Taste”?," Marketing Letters, Springer, vol. 16(2), pages 75-86, April.
- Stephanie Brewer & Jason Kelley & James Jozefowicz, 2009. "A blueprint for success in the US film industry," Applied Economics, Taylor & Francis Journals, vol. 41(5), pages 589-606.
- Caroline Elliott & Rob Simmons, 2008. "Determinants of UK Box Office Success: The Impact of Quality Signals," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 33(2), pages 93-111, September.
- Arthur De Vany & W. David Walls, 2002.
"Does Hollywood Make Too Many R-Rated Movies? Risk, Stochastic Dominance, and the Illusion of Expectation,"
The Journal of Business,
University of Chicago Press, vol. 75(3), pages 425-452, July.
- De Vany, A. & Walls, W.D., 2000. "Does Hollywood make too many R-Rated Movies? Risk, Stochastic Dominance, and the Illusion of Expectation," Papers 99-00-24, California Irvine - School of Social Sciences.
- Timothy King, 2007. "Does film criticism affect box office earnings? Evidence from movies released in the U.S. in 2003," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 31(3), pages 171-186, September.
- Alan Collins & Chris Hand & Martin C. Snell, 2002. "What makes a blockbuster? Economic analysis of film success in the United Kingdom," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 23(6), pages 343-354.
- Collins, A. & Hand, C. & Snell, M.C., 2001. "What Makes a Blockbuster? Economic Analysis of Film Success in the United Kingdom," Papers 137, Portsmouth University - Department of Economics.
- Christian Jansen, 2005. "The Performance of German Motion Pictures, Profits and Subsidies: Some Empirical Evidence," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 29(3), pages 191-212, August.
- Gerda Gemser & Martine Oostrum & Mark Leenders, 2007. "The impact of film reviews on the box office performance of art house versus mainstream motion pictures," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 31(1), pages 43-63, March.
- Holbrook, Morris B, 1999. " Popular Appeal versus Expert Judgments of Motion Pictures," Journal of Consumer Research, Oxford University Press, vol. 26(2), pages 144-155, September.
- S. Ravid & John Wald & Suman Basuroy, 2006. "Distributors and film critics: does it take two to Tango?," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 30(3), pages 201-218, December.
- Bikhchandani, Sushil & Hirshleifer, David & Welch, Ivo, 1992. "A Theory of Fads, Fashion, Custom, and Cultural Change in Informational Cascades," Journal of Political Economy, University of Chicago Press, vol. 100(5), pages 992-1026, October.
- Sushil Bikhchandani & David Hirshleifer & Ivo Welch, 2010. "A theory of Fads, Fashion, Custom and cultural change as informational Cascades," Levine's Working Paper Archive 1193, David K. Levine.
- Peter Boatwright & Suman Basuroy & Wagner Kamakura, 2007. "Reviewing the reviewers: The impact of individual film critics on box office performance," Quantitative Marketing and Economics (QME), Springer, vol. 5(4), pages 401-425, December.
- Mohanbir S. Sawhney & Jehoshua Eliashberg, 1996. "A Parsimonious Model for Forecasting Gross Box-Office Revenues of Motion Pictures," Marketing Science, INFORMS, vol. 15(2), pages 113-131.
- West, Patricia M & Broniarczyk, Susan M, 1998. " Integrating Multiple Opinions: The Role of Aspiration Level on Consumer Response to Critic Consensus," Journal of Consumer Research, Oxford University Press, vol. 25(1), pages 38-51, June. Full references (including those not matched with items on IDEAS)
When requesting a correction, please mention this item's handle: RePEc:kap:jculte:v:36:y:2012:i:3:p:249-283. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Sonal Shukla)or (Rebekah McClure)
If references are entirely missing, you can add them using this form.