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The effects of critics reviews on movie demand

Author

Listed:
  • Azuela Flores José Ignacio

    () (Universidad Autónoma de Tamaulipas)

  • Fernandez Blanco Víctor

    () (Universidad de Oviedo)

  • Sanzo Pérez María José

    () (Universidad de Oviedo)

Abstract

Most research on the impact of critics on movie attendance behavior has examined aggregated data but the effect on the behavior has not been observed. Our aim is to fill this gap by analyzing if movie reviews increase movie attendance at the individual level. In order to achieve this goal, the cultural demand model of learning-by-consuming-process was extended to incorporate the effects of the movie reviews. Using the information contained in the Survey of Cultural Practice and Habits in Spain, we estimated an ordered probit model. Our empirical results show that reading reviews strongly increases movie attendance frequency. Moreover, it can be seen that no matter whether the review is positive or negative, the frequency of movie attendance always increases. Accordingly with our results, the worst review it is the one that is never made, so we conclude as the popular saying “very bad reviews are the next best thing to good reviews”.

Suggested Citation

  • Azuela Flores José Ignacio & Fernandez Blanco Víctor & Sanzo Pérez María José, 2012. "The effects of critics reviews on movie demand," Contaduría y Administración, Accounting and Management, vol. 57(2), pages 201-222, abril-jun.
  • Handle: RePEc:nax:conyad:v:57:y:2012:i:2:p:201-222
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    References listed on IDEAS

    as
    1. David A. Reinstein & Christopher M. Snyder, 2005. "THE INFLUENCE OF EXPERT REVIEWS ON CONSUMER DEMAND FOR EXPERIENCE GOODS: A CASE STUDY OF MOVIE CRITICS -super-," Journal of Industrial Economics, Wiley Blackwell, vol. 53(1), pages 27-51, March.
    2. Ravid, S Abraham, 1999. "Information, Blockbusters, and Stars: A Study of the Film Industry," The Journal of Business, University of Chicago Press, vol. 72(4), pages 463-492, October.
    3. Victor Ginsburgh & Sheila Weyers, 1999. "On the Perceived Quality of Movies," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 23(4), pages 269-283, November.
    4. Timothy King, 2007. "Does film criticism affect box office earnings? Evidence from movies released in the U.S. in 2003," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 31(3), pages 171-186, September.
    5. Holbrook, Morris B, 1999. " Popular Appeal versus Expert Judgments of Motion Pictures," Journal of Consumer Research, Oxford University Press, vol. 26(2), pages 144-155, September.
    6. S. Ravid & John Wald & Suman Basuroy, 2006. "Distributors and film critics: does it take two to Tango?," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 30(3), pages 201-218, December.
    7. Louis Lévy-Garboua & Claude Montmarquette, 1996. "A microeconometric study of theatre demand," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 20(1), pages 25-50, March.
    8. Peter Boatwright & Suman Basuroy & Wagner Kamakura, 2007. "Reviewing the reviewers: The impact of individual film critics on box office performance," Quantitative Marketing and Economics (QME), Springer, vol. 5(4), pages 401-425, December.
    9. VÍctor Blanco & JosÉ BaÑos Pino, 1997. "Cinema Demand in Spain: A Cointegration Analysis," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 21(1), pages 57-75, March.
    10. Véronique Chossat & Olivier Gergaud, 2003. "Expert Opinion and Gastronomy: The Recipe for Success," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 27(2), pages 127-141, May.
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    Cited by:

    1. Jose Ignacio Azuela Flores & Victor Fernandez-Blanco & Maria Jose Sanzo-Perez, 2012. "Movie reviews: Who are the readers?," ACEI Working Paper Series AWP-03-2012, Association for Cultural Economics International, revised May 2012.

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