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Movie reviews: Who are the readers?

  • Jose Ignacio Azuela Flores


    (Universidad Autonoma de Tamaulipas (Mexico))

  • Victor Fernandez-Blanco


    (Departamento de Economia, Facultad de Economia y Empresa, Universidad de Oviedo)

  • Maria Jose Sanzo-Perez


    (Departamento de Administracion de Empresas, Facultad de Economia y Empresa, Universidad de Oviedo)

The analysis of the relationship between movie reviews and consumer's decision process has focused mainly on the side of critics, who have been defined as "influencers" or as "predictors" (Eliashberg & Shugan, 1997). Also, new ways to measure the impact of the critic have been introduced (Gemser, van Oostrum & Leenders, 2007) and the consistency of their opinions over time has been proved (Ginsburgh & Weyers, 1999). However, there is scarce evidence about the readers of movie reviews: who are they and what is their profile. The objective of this paper is to fill this gap. Using information of Spanish consumers, we estimate a nested logit model that identifies movie review readers. The preliminary results suggest that movie review readers are mainly employed young women without family responsibilities

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Paper provided by Association for Cultural Economics International in its series ACEI Working Paper Series with number AWP-03-2012.

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Length: 23 pages
Date of creation: May 2012
Date of revision: May 2012
Handle: RePEc:cue:wpaper:awp-03-2012
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  1. Victor Ginsburgh & Sheila Weyers, 1999. "On the perceived quality of movies," ULB Institutional Repository 2013/1697, ULB -- Universite Libre de Bruxelles.
  2. Gary S. Becker, 1975. "Human Capital: A Theoretical and Empirical Analysis, with Special Reference to Education, Second Edition," NBER Books, National Bureau of Economic Research, Inc, number beck75-1, December.
  3. Stigler, George J & Becker, Gary S, 1977. "De Gustibus Non Est Disputandum," American Economic Review, American Economic Association, vol. 67(2), pages 76-90, March.
  4. Peter Boatwright & Suman Basuroy & Wagner Kamakura, 2007. "Reviewing the reviewers: The impact of individual film critics on box office performance," Quantitative Marketing and Economics, Springer, vol. 5(4), pages 401-425, December.
  5. Ana Suárez-Vázquez, 2011. "Critic power or star power? The influence of hallmarks of quality of motion pictures: an experimental approach," Journal of Cultural Economics, Springer, vol. 35(2), pages 119-135, May.
  6. S. Ravid & John Wald & Suman Basuroy, 2006. "Distributors and film critics: does it take two to Tango?," Journal of Cultural Economics, Springer, vol. 30(3), pages 201-218, December.
  7. Azuela Flores José Ignacio & Fernandez Blanco Víctor & Sanzo Pérez María José, 2012. "The effects of critics reviews on movie demand," Contaduría y Administración, Accounting and Management, vol. 57(2), pages 201-222, abril-jun.
  8. David Throsby, 1999. "Cultural Capital," Journal of Cultural Economics, Springer, vol. 23(1), pages 3-12, March.
    • David Throsby, 2003. "Cultural capital," Chapters, in: A Handbook of Cultural Economics, chapter 19 Edward Elgar.
    • David Throsby, 2011. "Cultural Capital," Chapters, in: A Handbook of Cultural Economics, Second Edition, chapter 20 Edward Elgar.
  9. Ravid, S Abraham, 1999. "Information, Blockbusters, and Stars: A Study of the Film Industry," The Journal of Business, University of Chicago Press, vol. 72(4), pages 463-92, October.
  10. Louis Lévy-Garboua & Claude Montmarquette, 1996. "A microeconometric study of theatre demand," Journal of Cultural Economics, Springer, vol. 20(1), pages 25-50, March.
  11. Gerda Gemser & Martine Oostrum & Mark Leenders, 2007. "The impact of film reviews on the box office performance of art house versus mainstream motion pictures," Journal of Cultural Economics, Springer, vol. 31(1), pages 43-63, March.
  12. David A. Reinstein & Christopher M. Snyder, 2005. "THE INFLUENCE OF EXPERT REVIEWS ON CONSUMER DEMAND FOR EXPERIENCE GOODS: A CASE STUDY OF MOVIE CRITICS -super-* ," Journal of Industrial Economics, Wiley Blackwell, vol. 53(1), pages 27-51, 03.
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