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Adoption Of E-Banking In Romania: An Exploratory Study

Author

Listed:
  • Rosu Anca Maria

    (Directia Generala de Politie Locala si Control a Municipiului Bucuresti, Academy of Economic Studies, Bucharest)

Abstract

E-banking, or banking via the Internet, is revolutionising the business, having multiple benefits both for the financial institutions and for clients. E-bankers offer better customer service, creating opportunities for customers and providing added value. They treat customers as individuals, making masss customisation possible and creating customer loyalty. E-banking is an opportunity for banks to leverage their strenghts and create a totally new banking experience. The present paper investigates and analyses the adoption and evolution of electronic banking in Romania, and the appropriate strategies for development of online banking services in the Romanian context.

Suggested Citation

  • Rosu Anca Maria, 2011. "Adoption Of E-Banking In Romania: An Exploratory Study," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 785-790, December.
    • Handle: RePEc:ora:journl:v:1:y:2011:i:2:p:785-790
    as

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    File URL: http://anale.steconomiceuoradea.ro/volume/2011/n2/114.pdf
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    References listed on IDEAS

    as
    1. Hernández-Murillo, Rubén & Llobet, Gerard & Fuentes, Roberto, 2010. "Strategic online banking adoption," Journal of Banking & Finance, Elsevier, vol. 34(7), pages 1650-1663, July.
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    More about this item

    Keywords

    E-banking; customer adoption; banking channels; Romania;
    All these keywords.

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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