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Innovation In Shopping Centers And Its Impact On Regional Development , La Innovacion En Los Centros Comerciales Y Su Impacto En El Desarrollo Regional

Author

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  • Jose Julio Carpio Mendoza

Abstract

The shopping center has been a broad subject of study for researchers. A center allows the interaction between consumers and sellers in a family experience. Visitors share social and family relationships and generate conditions that unleash regional development. The purpose of this article is to analyze the shopping center as a product and center of attraction. It generates an environment and atmosphere that allows promotion of regional development. For this purpose, we analyze antecedents and origins, as well as its typology. Subsequently the product theories and three levels of product (essential, real and increased) are studied. As a final reflection the elements that can form the fourth level of the product are proposed, complementing the product theory

Suggested Citation

  • Jose Julio Carpio Mendoza, 2017. "Innovation In Shopping Centers And Its Impact On Regional Development , La Innovacion En Los Centros Comerciales Y Su Impacto En El Desarrollo Regional," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 5(8), pages 51-61.
    • Handle: RePEc:ibf:rgnego:v:5:y:2017:i:8:p:51-61
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    More about this item

    Keywords

    Shopping Center; Clusters; Innovation; Regional Development; Mexico;
    All these keywords.

    JEL classification:

    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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