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Innovative Strategy for Muslim-Friendly Hotels (MFH): Responding to Challenges By Prioritizing Islamic Attributes

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Listed:
  • Retno Santi Sumardi
  • Anuar Shah Bali Mahomed
  • Yuhanis Abdul Aziz

Abstract

Purpose: This study aims to identify innovative strategies for Muslim-Friendly Hotels (MFH) in Malaysia, addressing challenges by prioritising underexplored Islamic attributes. Design/Methodology/Approach: While previous studies have examined both the challenges and the Islamic attributes associated with Muslim-friendly hotels, the strategies for overcoming these challenges remain largely underexplored. These strategies are derived from qualitative data collected through interviews with hotel staff and a review of selected academic papers. All the data was analysed with a combination of SWOT and NVivo 14. Findings: Based on the findings, four main strategic approaches were identified in response to the challenges faced by Muslim-friendly hotels: Strength-Opportunity (SO), Weakness-Opportunity (WO), Strength-Threat (ST), and Weakness-Threat (WT) strategies. Practical Implications: The concept of a Muslim-friendly hotel offers a unique approach that distinguishes it from conventional hotels. However, the implementation of Islamic attributes presents several challenges. Originality value: The practical contribution outlines several innovative strategies for hotel managers and owners, particularly those in Muslim-friendly hotel categories.

Suggested Citation

  • Retno Santi Sumardi & Anuar Shah Bali Mahomed & Yuhanis Abdul Aziz, 2025. "Innovative Strategy for Muslim-Friendly Hotels (MFH): Responding to Challenges By Prioritizing Islamic Attributes," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 60-91.
    • Handle: RePEc:ers:ijebaa:v:xiii:y:2025:i:2:p:60-91
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    Keywords

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    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • Z12 - Other Special Topics - - Cultural Economics - - - Religion
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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