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The effect of servicescape on consumer revisit intention through fine dining restaurant satisfaction and reputation in Malang City

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  • Majdah Makkiyah Guntur

    (University of Brawijaya)

  • Nur Khusniyah Indrawati

    (University of Brawijaya, Malang, Indonesia)

Abstract

This study aims to analyze the effect of servicescape on revisit intention at fine dining restaurants in Malang City, by reviewing the mediating role of customer satisfaction and restaurant reputation. The restaurant industry, especially fine dining, faces major challenges due to tight competition triggered by the increasing number of restaurants in Indonesia. This phenomenon requires restaurants to offer more than just food and drinks, namely an exclusive dining experience, involving servicescape elements such as ambiance, functionality, and signs that affect customer satisfaction and restaurant reputation. This study found that servicescape has a positive and significant effect on revisit intention (?=0.379; p

Suggested Citation

  • Majdah Makkiyah Guntur & Nur Khusniyah Indrawati, 2025. "The effect of servicescape on consumer revisit intention through fine dining restaurant satisfaction and reputation in Malang City," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 14(2), pages 70-78, March.
    • Handle: RePEc:rbs:ijbrss:v:14:y:2025:i:2:p:70-78
    DOI: 10.20525/ijrbs.v14i2.3912
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